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Research on Pink house/natural-kei style.  This is to help me keep track of my links:


according to English lolita wiki page:
"The lolita style began in the 1970's with brands such as Milk and Pink House making outfits that resembled Canada's Anne of Green Gables(which is widely loved in Japan) and, to a lesser extent, Little House on the Prairie."

"Cute clothes are deliberately designed to make the wearer appear childlike and demure. Original cute clothes were simple white, pink and pastel shades for women and more sort of bright and rainbow coloured for men. The clothes were often fluffy and frilly with puffed sleeves and lots of ribbons, - a style known as ‘fancy’, or alternatively were cut slightly small or tight and came decorated with cartoon characters and slogans. In the first half of the 1980s the most fashionable design house in Tokyo was  Pink House Ltd.’ which produced adorable outfits for budding cuties.Pink House was so sought after that the Hakuhodo research institute began to refer to young people aspiring to the Pink House image as the  "Pink House movement.’ (Hakuhodo, 1984:227) Women’s underwear was also cute, the dominant taste being for puritanical white pants and vests, in addition to the infamous white tights, frilly ankle socks or knee length ‘school-girl’ socks. Then there was the understanding habit of manufacturers in placing great lengths of elastic in underwear so that women’s pants often looked like a little girl’s off but fortunately stretched to three or four times the size in service."
Taken from:
Entire article:

Wonderful World and KANEKO ISAO article

(review of fashion line, in first part of the article)

Blog post stating his retirement (in japanese) (DOWN)

Brief Brief Overview/History

Japanese Fan Site: (Down)

Moon Afternoon reviews (Down)

Blog on Pink House/Kaneko Isao, and the evolution of pinkhouse into lolita





Lolita Indies:

EGL Posts



Jane Marple:

Angel Fish:

Moon Afternoon:
Webshop: Appears to be e-mail based
direct link to the clothing: http://meikyu.at.infoseek.co.jp/c/c.htm

Pink House (and Ingeborg, Helmut Lang, and PH Blue)

SM2: http://www.sm2.co.jp/home.html

Buying From Second Hand Stores:

The ones that don't have international shipping are listed on the main brand list posted above.  The three below DO accept International orders.

Alice Fururn

The side box with the basket of Daisies has their pink house and other natural kei brand links.

Closet Child:
Just sells gothic/punk/lolita, but does stock Jane Marple:

Fairy Angel:
Yet again, caters mostly to gothic lolitas, but does carry Jane Marple

Buying From Auctions: Translations of Brand names/Common items:

Pink House: ピンクハウス
Wonderful World: ワンダフルワールド
Kaneko Isao: カネコイサオ
Ingeborg: インゲボルグ
Karl Helmut: カールヘルム
Garland: ガーランド

Apron: エプロン
Bag: バッグ
Bear: 熊
Blouse: ブラウス
Cardigan: カーディガン
Dress/OP: ワンピース
hat: ハット
long skirt: ロングスカート
luckypack: 福袋
sandals: サンダル
sweater: プルオーバー
straw hat: 麦わら帽子
The Pink House Category on Mbok:
Pinkhouse category on yauctions japan:


( 22 comments — Leave a comment )
(Deleted comment)
Apr. 10th, 2008 01:45 am (UTC)
I KNOW! I love this style as much as lolita but it is sooo hard to find things about it in English. I guess it is not popular in the least in Japan anymore, which is a shame. I think it is much more my personality than lolita. I grew up on a sheep farm though, lol.
Also, the pics of the girls with white aprons in this post are to awesome for words:
Apr. 10th, 2008 03:00 am (UTC)
I love this style, I'm also going to add this entry to my favourites. Its so hard to find information and images of Natural Kei etc. you've done really well to compile this much.
Jan. 11th, 2009 05:41 am (UTC)
Thank you so much for doing this <3
I feel like the lolita style is switching to a different drift than what it was once, and it's nice that people still love the old styles <3
Jan. 20th, 2009 05:28 pm (UTC)
Oh, I love the longer skirts so much. <3 I really get upset when someone says "That skirt is mid calf and that makes it NOT lolita." Grr. I've seen some really gorgeous ones that longer.
Aug. 12th, 2009 06:34 pm (UTC)
i know this is an old comment, but i really have to agree~!
i have to wear long skirts, b/c of religion, but doesn't mean i want to walk around being dowdy and matronly. i'm only in my 20s~!
natural kei works perfectly for me. i just fell in major love with PINK HOUSE's autumn 09 collection. it is LOVE.
Mar. 30th, 2010 12:16 am (UTC)
another link to add when I get a chance:
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